|Founded in 1968 by Stuart R. Kaplan, U. S. Games Systems (USGS) initially marketed a single product category, tarot cards. It now markets approximately 400 proprietary items from over 20 product categories of tarot, playing cards, games, childrens card games, museum products, books, specialty advertising products and educational/motivational cards. The company's overall mission is to create, produce and market high quality printed playing cards and book products.
USGS' market coverage in the earlier years was bookstores in the continental United States. It now sells its products through 150 independent sales representatives; in-house sales staff and attendance at approximately 40 national and regional trade shows, to 10,000 accounts of different types of retailers and wholesalers plus export to twenty countries. Primary customers include regular bookstores, children's bookstores, book distributors and book chains; book clubs, gift shops including museum gift shops and department store gift departments; greeting card stores; toy and game stores; hobby shops and mail order catalogs.
Today, U. S. Games Systems is a recognized leader in the publishing and marketing of tarot cards and related tarot products, children's card games, theme playing cards and fine art playing cards. The overall product line is characterized by the high quality of illustrations, photography, and product design.|